Services

STRATEGY AND ANALYSIS

Business analysis and requirements definition
Understanding your commercial landscape, general requirements, how your service or product affects your business and technical processes and how this impacts your data requirements.

Competitive reviews
Benchmarking your service or product for usability, content, and features against the marketplace.

Content strategy
Aligning what customers need to know with what you need to communicate and how often you need to update it.

RESEARCH

Ethnography
Observing what customers do in the context of where they will use your service or product. This is the tool to uncover deep and inspiring insights for design.

Expert reviews
Cost effective and rapid feedback, using established principles and heuristics for effective design and communication, also includes scenario development and role play.

Focus groups
Using group dynamics to understand views and needs of your demographic, focus groups are good for getting feedback in the conceptual phase of your projects.

Usability testing
In-lab or in the field, the best way to identify usability and customer experience issues with real people.

EXPERIENCE DESIGN

Information architecture
Visualising site structures, navigation, and page layouts (wireframes) prior to applying graphic design.

Rapid prototyping
Scenario based and interactive prototypes at any level of design fidelity. These are clickable visual representations and can be used in research and for stakeholder review and buy-in.

Functional design and specification
Defining complex product and web services with many states and data requirements, and specification to relate these complex requirements to your design and technical development teams or partners.