General Motors, Opel.de
Zentropy Partners, lead digital agency for General
Motors globally, designed and built the new Opel.de site which provides the
customer a smart range of state-of-the-art features and services such as the
ability to configure a car, save the details, order it from a dealer, and
more.
Zentropy followed a customer-focused process to drive the site redesign. We
researched customers who use automotive sites to understand the role of the
internet in the car-buying process, in order to establish functional requirements
based on actual customer needs.
In terms of integration (all services are tied to
each other) the Opel internet system should now be the foremost in the European
automotive industry.
This has been the biggest project in Zentropy's history and at the same time
the most international one, involving Zentropy experts from Germany, UK, USA,
and Canada.
: user experience lead. I was
responsible for overall user experience supervision and information architecture
for site services, working with a team of 5 people to define personalisation,
car configurator, car comparison, dealer locator, plan a route, and the integration
of these services.
: Best car configurator in Germany by AutoBild, November 2003.